#Doom browser game how to

Even if a visitor did successfully sign up or preorder, the abnormally high overall bounce rate drove down SEO and led to lower than ideal search rankings for preferred keywords. There were few internal links and calls to action for visitors to explore more content on the site, leading many visitors to leave almost immediately upon landing. Diving deep into long-term analytics and search rankings and results, several huge issues immediately rose to the surface. We didn’t stop at seeing what the competition was doing - we needed to know what the current site was doing wrong in order to improve. Starting by simply embedding social media feeds and the latest news, we made sure to add well-designed links to all of the active social media platforms as well as the official forums to increase the conversation and buzz around the game. The final insight was about community: the DOOM fanbase is huge and thriving across a plethora of platforms, but there were few links to explore it and almost no engagement from the official site. Our solution was to redesign every call to action from the ground up, bringing in the bright reds of DOOM to create a larger eye-catching design that not only lived inside the header area, but was also incorporated throughout the site. The second goal revolved around calls to action: other sites had prominent and visible pre-order and sign up calls to action featured in related content sections, while the DOOM site had a simple and hard-to-see button placed in the sticky header.

We needed to tease and feature more information and imagery from the game and beta right off the bat to get visitors interested and involved in the experience, encouraging them to share with their friends and followers.

The first was a matter of content: the leading competitive beta sites and landing pages all featured more content than the entire DOOM website.

#Doom browser game how to

We discovered that we should focus on three primary goals: generating buzz and excitement for DOOM, driving signups for both the beta download and game pre-orders, and encouraging community interactions with forums and social media.īased on these larger goals, we developed key insights on how to achieve them. Obviously we knew we were going to make something awesome and mind-blowing - but what did that mean? Our strategy started with a thorough competitive analysis of games currently or recently in their beta stage to determine their goals, how they presented information, and where they fell short so we could learn from their mistakes to make the DOOM experience better. As fans of the original game who remember frantically pounding IDDQD and IDKFA onto our keyboards to avoid another fiery death, we couldn’t wait to bring the demons and BFGs to a new generation of video game enthusiasts. With almost twelve years since the last DOOM release, Bethesda brought nclud into their team to help show off the new game and its features as well as to get fans champing at the bit to preorder and get their hands on it. One of Bethesda’s most well-known and influential properties is DOOM, initially released in 1993, selling more than ten million copies, and influencing hundreds (if not thousands) of games to follow with its futuristic sci-fi setting littered with demonic enemies, a nameless grunting space marine protagonist, and over the top mayhem. As one of the leading game developers and publishers for three decades, Bethesda Softworks has brought fans to worlds as diverse as the fantasy realms of The Elder Scrolls, the post-nuclear dystopias of Fallout, and the plague-ridden steampunk lands of Dishonored.